Nashville Web Design:
There is a lot to consider when starting a small business in Nashville, Tn or anywhere else for that matter. The goal of this blog is to provide helpful topics around starting and running a small business. Everything from picking out your name to getting the best deal on office furniture. I hope you will find it helpful and please comment with your own advise for other small business owners.
Ok your going to finally adopt to the QR code so called revolution. Your obviously a late adopter but your boss thinks you should do it. Everybody else is doing it.
Some tips to getting it setup.
First you have to make the web page that the content is going to go to.
Second you need to make sure to shorten the link. The longer the link the more complicated the code. The more complicated the code. The more difficult it can be to scan.
Use this site to shorten the url. Bitly.com
Third. Now that you have your shortened url. You need to create your code. Use this site to create a QR code.Kaywa
Forth. You’ll have to download the file and add it to your material. Be sure to use the largest one. You can always reduce the size later in the design. If you need to go bigger? Most designer have Adobe Illustrator and you can auto trace the file and convert it into a vertor QR code file. This will allow you to blow it up and cover that corporate office building.
Good luck. What do you think about QR codes? Do they work? Are you a fan? Tell me what you think in the comments below.
So I wanted to test out whether of not folks actually use QR codes. Is it just a fad that Marketing Professionals are using to get us to take a second look because it is something new. Not because we actually use it.
We had a booth at a local networking event. There were at least 1000 people in attendance. We had a contest to see how fast a person could scan a QR code. The fastest scan every hour received a $5 gift card to Starbucks.
To start I asked every person.” Have you ever scanned a QR code.” ” A what ? ” So I point at the sign. ” Oh yeah I did that once”. So I explain the contest. Now the real test would have been to time them on how long it took them to find the app and remember how to use it. However we only timed the amount of time it took them to open the app after they figured out what they were doing and I walked them through how to scan it.
So they would pick up the phone. Open the app. Scan the code. Then wait for the browser to find the website. Generally on the first try it took folks close to 45 seconds. After a few tries they could get it down to 15 – 20 seconds.
The problem with this is that I had to talk most of the people in to it. I had to pump them up. %50 had never scanned a QR code the other half with the exception of one guy did not scan regularly. That guy sold QR codes… So are they practical? Do people use them? I don’t know. I don’t really think they do . However I was able to use the QR code to keep people at my booth 5 times longer than most. It is new. Unfamiliar. Interesting. Practical? I’m not so sure.
So if you plan to use QR codes in a Marketing Campaign. What should you know? Click here for some QR code tips on how to make it easy to scan.
So generally speaking I can be a skeptic about some things. Honestly I’m not a huge fan of QR codes. Some folks will tell you that it is next hot thing. If your not on it your getting left behind. I’m not so sure. Of course I sympathize with the marketing professional. The temptation is to be an early adopter. The boss sees it on other companies materials and wonders why don’t we have one of those black and white boxes? So all the big companies are doing it. I understand that in some parts of the world they can be popular. I’m not so sure about here. At best people are curious so they give your material a second look because it has one of those boxes on it.
So I decided to test my theory that most people wouldn’t actually know what to do with it. Find out what happened here.
Have you ever searched for a restaurant online? Would you say your more likely to visit the restaurant that has the most positive reviews? All things being equal. They have a good menu. The appearance of everything is ok. It is a convenient location. I think we would agree that if you have to choose you would go with the restaurant with the most reviews. These restaurants probably have 1000′s of customers visit them. However the review sites may have at most 20 reviews. Can you imagine if you where looking at reviews and the average was 5-15 reviews and then one with 200. WOW I think I would have to visit the place with 200 reviews.
To achieve something like this the restaurant would have to focus on encouraging happy customers to leave reviews. With the high use of smart phones today there is a good chance customers could leave a review while enjoying a cup of complimentary coffee for doing so.
So what about your business. Have you ever looked to see how many reviews you have? Do you care? Should you care? If you had more reviews than your competitors and they where good reviews do you think it would affect your business? I think it would be worth a try.
I have you noticed this location trend in search results. It is becoming quite common to see the websites in Googles organic with a name that matches the search. You see if I am looking for Springfield web design a domain like www.springfieldwebdesign would come up before a website like fred web design that just happens to be located in Springfield. Of course this only works in low competition searches. Which just so happens to be all small town searches. So is it a viable strategy for a local business to buy up all the domains that combine the local small towns and their service or product ? I think it could be. I have seen several business find good success with this strategy. The problem is that in order for each domain name to rank well, there would have to be an actual website on each domain name. Then in addition to having a bunch of different websites. Each website would have to have unique content. At the very minimum the location text on the page would need to be different. Take a look next time you Google a local business. See if the domain names have the city and service in the name.
How do you go about getting facebook fans? For some businesses it is easier than others. You could start by simply asking. What if every client was sent a thank you email with a link to leave a review on your facebook page. Then asked to like the page. If you service a large number of clients. You could see your numbers go up quickly.
What if you offered discounts only on your fan page. So if your a fan you would know about these discounts. You could ask people to like your page for a discount.
What if you created video of clients or people at a fundraiser. Then posted it to your page. Then told them to share that video with their friends. If it was a funny video or a educational video it may receive quite a few views along with great exposure for you.
What ideas have you tried to increase your facebook fans?